I’d like to share an excerpt from “5 Bucks a Day” with you. It was written in the question and answer section, after an early reader scoffed at a concept I stress, which is that many people can make money regularly with Google AdWords campaigns.
The reader asked: “The Adwords process rarely works as you stated. That is why only 1-12 work, with that rate no one would be a success at any venture. Few people have any interest in setting up landing pages etc… they don’t have the know how, money or experience to drive people there successfully. I have done many of these and have talked with many others online that can never get it right. Great that it is working well for you on occasion and you are making money, you are the exception.” (end of question)
My answer follows:
This is a great comment and/or cry for help. First of all, a comment about the strategy in general. I didn’t mean for people (like the above reader) to get the idea that this e-Book is about how to succeed with AdWords. My intention is to teach people how to succeed with marketing in general, and Internet Marketing in particular. Telling about my successes with an AdWords campaign in 2005 was just documenting a personal example of one way to use the strategy. The strategy can be used with any marketing endeavor, whether it’s AdWords, article marketing, website marketing, offline marketing such as real estate, multi level marketing, door to door sales, etc. The strategy translates well to any marketing endeavor (and probably some non-marketing endeavors also).
But since he asked about AdWords, and commented that it was working for me “on occasion”, and that only 1 out of 12 campaigns will work, here’s the deal.
Yes, I believe that 1 out of 10 or 15 AdWords campaigns should be successful, if you do it right, and the others, the vast majority, will fail. At first, prior to understanding the 5 Buck a Day strategy, or the Campaign Blasting strategy, you would think that fact would discourage most from even trying. And yes, it will discourage some, including our reader above.
But it shouldn’t, if you look at it from a different angle. You see, this isn’t like wagering on a coin flip, a roll of the dice, or a football game. AdWords marketing is very powerful. Let’s illustrate:
On week 1, you start 15 AdWords campaigns. Just for the sake of simplicity, let’s say you let each one run until you get $10 worth of clicks and evaluate the results. Let’s say that sure enough, 14 of them lost money, and 1 made money. In the simplistic example, let’s say that the 14 all lost exactly $10, even though we know that some will have some sales, and lose maybe only $3 or $7, but let’s say they all lose $10 each, for a total in the hole of $140. At the same time, let’s say our winner made $10, so we’re in the hole $130. And let’s say it took 2 days to get these results.
What’s happened here is 14 campaigns lost 5 bucks a day, 1 campaign made 5 bucks a day. Most people would be discouraged. But I would be absolutely thrilled, because I could just delete the 14 losers, and let the winner keep going. And let’s say it continues to make 5 bucks a day for the rest of the week, so actually we made $35 and lost $140, a net loss of $105 for the week.
With me so far?
On week 2, you start 15 more, different, campaigns. If 14 of them lose a total of $140, and the other one makes $10, in 2 days, then we have the same results as week one. So did we lose another $105?
If you’re with me so far, you know the answer is NO, we didn’t lose $105, because our winning campaign from week 1 continues to make 5 bucks a day, another $35 profit, so we only lost $70 for the week. Right? If you don’t understand, take pencil and paper and start charting the money flow.
On week 3, same thing. Lose $140, make $35 each from the week 1, week 2, and week 3 winners. We’re still losing money, it seems, but are we? Personally I’m getting as excited as can be with my good fortune.
Week 4, same thing. Lose $140, make $35 each from week 1, 2, 3, and 4 winner campaigns. Do the math, you’ll find we broke even this week cash flow wise.
Week 5, 6, 7, 8, at this point we’re rolling. Money is coming in left and right. We’re in profits, and it gets better every week. And there’s no looking back.
Do you see what happened here? Every week, we “invest” $150 into a total of 15 AdWords campaigns. For a while we’re putting more into the pot than we’re taking out. After a while though, it all turns into positive cash flow. In a perfect world, at the end of 52 weeks, we’ll have 52 winners, each making 5 bucks a day. 52 times $35 per week equals $1,820 for the week, minus the $140 investment into finding the losers.
$1,820 per week is $94,640 per year. Some people would stop investing and live on that amount. Would you?
So do you understand the problem with the thought process of our reader? Even if 14 out of 15 campaigns fail, we’re only letting the 14 fail for a short time, we’re letting the 1 winner win forever.
It’s a beautiful thing. As I teach in “5 Bucks a Day“, failure is your friend.
So, please, please, please, don’t fall victim to negativity like the questioner. Don’t listen to negative friends that tell you they tried something once and it didn’t work for them so it won’t work for you. Learn the skills, and when you fail often enough you’ll succeed.
Thomas Edison failed thousands of times before he succeeded in inventing the light bulb, I’m not suggesting that you fail that often, because it could cost you a lot of money. But give it more than a few shots. If you follow the lead of people who have succeeded in the past, you’re likely to succeed as they have.
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