5 Bucks a Day

What are you an expert on?

I read an interesting email today from Jason Potash, one of the guys I trust, and he brought up the point that if you know 10% more about something than the general population, then you’re considered an “expert”.

Now, I don’t think I’d generalize about something like that, but it makes you think. If you have, or can develop, expertise in a subject, you can use that expertise to make a living.

A lot of people go to college to develop an expertise in a certain field, and parlay that education into a well paying career. Often people go to college, spend 10’s of thousands of dollars every year, come out and take a job in an unrelated field, and become an “expert” in that field instead, forgetting all the stuff they learned in school.

Keep that in mind as I relate a personal story.

This summer, I had a huge scare. My wife fell ill, and we had to take her to a hospital. The medical care was excellent, several different doctors attended to her, and though it was a relatively major situation, she came out of it, thank goodness.

After listening to all the medical speak, I went home and looked up the diagnosis on the computer, using Google, and printed out several articles about what she had. Everything a doctor had told us, and more, was instantly available online. From cause, to symptoms, to cures, to side effects of different types of medication. You name it, it was online.

What that tells me is that if I wanted to be an expert in a certain thing, I could develop that expertise in hours.

No, I’m not suggesting I could get a medical degree. My wife’s disease is only one of many hundreds that physicians are trained to diagnose and treat, and I certainly couldn’t have treated it, but I could explain it after reading up on it.

Internet Marketing is all about finding small niches, developing expertise on them, developing products for them, publishing articles or sites about them, etc.

If you don’t consider yourself an expert in something marketable, I don’t know you, so I can’t argue with that. The point I’m making is that you could be an expert in something by tomorrow.

Or by next week this time, at the very latest.

And then you could use that expertise to make money.

And then, you could become an expert in something else next week. And make money providing information to others about that.

Will you get rich by becoming an expert on a certain serious medical condition that you can describe but not treat? Probably not. But, you could make a little money from that, dribs and drabs. My book suggests finding little income streams that translate into an average of $5 a day profit. Develop one of those a week.

This week. Next week. The week after. And after a while, you’re very well off.

Quite possibly more well off than the physicians that treated my wife.  Think about that for a while.

I’m also not suggesting you tackle serious medical conditions. Not that you couldn’t, but I’d leave that to professionals myself. You could tackle skin care. Or lawn care. Or pet care. Or a thousand, nah, a hundred thousand, other topics.

You don’t know enough about lawn care to write a a few articles which recommend an eBook about installing lawn sprinklers, or recommending a certain type of fertilizer sold by homedepot.com, or …?

What I’m saying is … if you don’t know enough now, there’s nothing to stop you from doing some simple online research and knowing enough by this time next week.

Yes, you can be an expert in something worth something. You probably are already. Start with that.

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