We’ve talked about Bum Marketing before as one of the primary ways that Internet Marketers are earning income lately. Not the only way, but one way.
I won’t make this post longer by defining what Bum Marketing is, or where to learn more, because all you have to do is go through the archives and find that out.
What I’d like to discuss today is the fact that Bum Marketing is work. Hard, mind numbing work. For me at least. Maybe not for everyone.
Keyword analysis. Finding products to promote. Writing articles, Submitting articles. Getting the resource box just so. Fighting with the article directories to accept your articles. It isn’t something you can do from the beach.
Travis Sago, the originator of the term, and the perfector of the method, says he can count on average to earn $20 per article per month. That’s pretty good. That means if you can write 2 articles a day, you can earn $40 a month.
Not quite a 5 bucks a day income stream, but that’s only 1 day, if you do that 5 days a week, that’s 10 articles, $200 a month, and yes, that’s more than 5 bucks a day. In fact if you can do as well as Travis, you can work 4 days a week and earn 5BaD.
For that reason, I certainly think Bum Marketing is one of the easiest ways to be successful, following the 5 Bucks a Day strategy.
However, back to the mind numbing part. How many people want to continue writing 2 articles a day, 4 or 5 days a week? Remember, some articles will stop producing after a while, you’ll be promoting something that goes out of fashion, a book that is no longer hot, a company that goes out of business, or your article loses its ranking in the search engines.
What then?
I believe that even Travis will admit that Bum Marketing is just a means to an end. It’s a means of earning seed money so that you can do things that earn you the really big bucks.
Yes, writing 8 articles a week, or 400 a year, will mean $8000 a month income, and to many that’s big bucks, but bear with me a minute.
Suppose you did this for a few months and the money started rolling in. What do you do now. Continue to write? Or … ?
What some are doing is taking their profits and investing it into a business that is even more profitable. Like using the profits from Bum Marketing to buy AdWords ads.
To me, the situation is this. I can spend my week researching, writing, and submitting 10 articles that might make me $200 a month. Or might not.
Or I can spend my week researching niche markets that I have more of a control over my income in. I’ve mentioned before that I like to be able to buy $10 bills for $5 or even $8, and given the opportunity, I’ll buy as many as I can afford (at that rate, I can afford a lot of them. 
).
By doing Bum Marketing, I’m limiting the number of $10 bills I can buy. Yes, maybe I get them free. But I can only have 2 a month.
In some situations, using AdWords, I can buy as many $10 bills as I want. I talked about that inside 5 Bucks a Day, I got into a market that was hot at the right time, and made $38,000 profit in 8 weeks. If I had to use Bum Marketing techniques, the market would have died before the articles had any effect at all.
So point one, take your Bum Marketing profits and invest them into advertising which will make you a profit. Turn your $1000 in Bum profits into $1500. Then turn that $1500 into $2200. And so on, and so on.
Or, take your Bum Marketing profits and invest them into products. For example, say you’ve found an eBook that sells very well in a particular niche. Who’s to say you can’t create your own product. Then instead of working for the commission, you’re getting the whole price. And likely can find affiliates to sell for you also!
How do you do that? Not by copying the original product, but figuring out how to make it better, and then outsourcing the creation of the product. Whether it’s an eBook or a software product, chances are you can get it done cheaply on eLance or rentacoder or another similar outsourcing site.
Just some ideas. You don’t have to think of Bum Marketing as just another job that doesn’t end. It can be a means to an end, and that end can be a business empire with you as the head.
