Here’s an interesting and helpful post straight from the Google AdWords optimization team: ==> Google AdWords Tips
Some of the tips have been taught by the gurus, but some you might not have heard before (like only one exclamation point per ad).
Gread advice all the way down the line, and absolutely free for the taking!
Tags: AdWords and PPC, adwords tips→ No CommentsTags: AdWords and PPC
This started appearing a week or so ago, but I didn’t mention it.
If you haven’t been over to Squidoo lately, take a look. The formats of the lenses have changed. Instead of two columns, there are three.
I guess it was an attempt to get more information “above the fold”.
Personally I don’t like it, because on my office computer I have the resolution set at 800×600, and at that setting part of the screen is off the right hand side, so I have to scroll to see everything. I find that annoying.
That’s OK though, if they’ve actually tested out the changes to see if this format is more effective. I was told that you can go back to the original style if you unclick the “maxed” checkbox on max/min for the lens.
For now, I’ll keep it as is, though it hasn’t caused any jump at all in earnings, in fact they seem down on average.
Tags: Squidoo, squidoo changes→ No CommentsTags: Squidoo
