Try to say that 5 times quickly … 
During past quality score purges, advertisers have often speculated about what Google is looking for in assigning a good or bad quality score. Many guessed, nobody knew for sure.
Now there has been some written clarification on the subject, which is good reading and can be found on Google’s blog post here:
http://adwords.blogspot.com/2007/09/websites-that-may-merit-low-landing.html
Some guesses were pretty much on the money, other sites which are considered low quality by the algorithm are news to me.
Then again, I don’t try to speculate or stress out about what I can “get away with” all that much. On my sites that I advertise with AdWords for, I try to give good visitor value. In fact, just the other day, one of my sites was having a problem accessing the eBay API, and people were calling me and emailing me wondering what was going on because they had bookmarked the site and missed the ability to access data in the type of organizational manner that we provide.
Does Google thing my sites are “quality”? I don’t know, they don’t fall into the types of sites that are listed as low quality, in my opinion. All I know and all I care about is that my visitors give me excellent feedback, that’s good enough for me.
Tags: AdWords and PPC, Internet Marketing ideas
