5 Bucks a Day

… an Internet Marketing strategy that works!

AdWords and PPC: Google Explains How Ad Pricing Works

October 26th, 2007 · No Comments

I thought you’d be interested in this post from the Google AdWords blog:
http://adwords.blogspot.com/2007/10/common-misconception-revisited.html

It used to drive me nuts when I used to think that if there were fewer than 8 ads showing for a search phrase, that it was clear sailing. I’d build a page of good quality (in my opinion) content, upload it to my server, write an ad, bid 5 cents, and launch my ad.

Sure enough I’d be in first or second position. Then after a while my ad would be disabled and Google would be asking for 10 cents. Why? The page wasn’t filled. Didn’t they want to fill it?

I was remembering back to the good old days when minimum bids were .05 and if there weren’t 8 ads on a page, all the bidders were paying the same (I think). Then Google changed things, implemented the quality score, and actually allowed bids lower than .05 for advertisers that had super excellent (not an official nomenclature, by the way) quality scores.

The minimum bid suddenly did not correspond to how many bidders there were, it had everything to do with the quality score. And some keywords were more expensive to bid on than others, regardless of the quality score. Or so it seemed.

It made sense. If I could make $100 for every click that was sent to my site, obviously that must be a valuable keyword, and the ad space valuable real estate, why shouldn’t Google make more also?

But it took me a while to figure that out. Today Google explains it very well in their blog for all to learn in 2 minutes what it took me weeks of trial and error and pulling out hair to determine why I couldn’t get 5 cent bids if there were only 2 bidders.

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→ No CommentsTags: AdWords and PPC

SEO and Traffic: Google Slap or Google Snatch?

October 24th, 2007 · No Comments

I just finished reading a very interesting new eBook yesterday. It was actually written by a gentlemen from the UK named Latif that had purchased my “5 Bucks a Day” eBook in 2006, and he said it did give him some inspiration, so I’m happy about that. :-)

The name of the book is Google Snatch. It’s a very comprehensive discussion of how to obtain free clicks to your web sites. Rather than pay several dollars per AdWords click in very competitive markets, Latif has figured out how to get visitors for free, going head to head with large corporations for high value keyword phrases.

Some of the book is about basic site structure, some is about writing unique content, some is pure theory and motivation, but the best part is a blueprint as to how you can put together your sites to give your visitors what they’re searching for, and of course at the same time keeping Google, MSN, and Yahoo happy, since what they want is for their searchers to find what they’re looking for.

Google Snatch was just recently released, but even so it’s at the top of the Clickbank Marketplace in rankings. I think that has a lot to do with the latest “slap”, webmasters are trying to find ways to make their sites conform to the increasingly challenging quality guidelines.

So, Latif, perhaps coincidentally, has released his report at the perfect time. I highly recommend it. It’s a solid 125 pages, with over 100 being pure meat and potatoes, the back 20 is a comprehensive list of article and site directories to help you get your sites listed in the various search engines and article directories. This is a very complete guide, and I like the step by step approach Latif follows.

Get it here: ==> Google Snatch

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→ No CommentsTags: AdWords and PPC · Internet Marketing ideas · SEO and Traffic

Internet Marketing ideas: Resellers Oasis Open For Business

October 22nd, 2007 · No Comments

One of my long time Internet marketing friends, John Rogers, has just opened up a new site called Resellers Oasis. In it he’s giving away, for now, lots of cool resell rights packages. You’ll find reports, scripts, templates, not the ordinary resell rights drivel that you see everywhere, but good fresh stuff.

You’ll have to check the license of each package, but most of the products allow you to resell them, some give you PLR (private label rights) so that you can make them your own unique product, and of course there’s lots of good information if all you want to do is learn.

Of course John’s hoping that you’ll upgrade your free membership to a paid one once you see how much better that tier of membership is, but he’s giving everyone the free alternative to test the waters.

I’m a member, and John’s someone you can trust with your email address, I’d recommend you join now while the entry level is still free. Go here ==> Resellers Oasis

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→ No CommentsTags: Internet Marketing ideas

Internet Marketing ideas: Mafioso Marketing Now Available

October 19th, 2007 · 3 Comments

He calls himself “Spadino” in his sales letter.  I call him the hyperactive idea man.

In any event, if you haven’t heard of JD Swanson, you’re missing out on an Internet marketing legend.

At the ripe old age of 25, he’s established himself as a prolific teacher of Internet marketing income producing ideas.  I’m happy to be one of his pupils, and my income is happy also. :-)

JD hangs out in two places (besides his high rise apartment in Australia where he sips Red Bulls and writes some of the most memorable articles, books and forum posts).  He hangs out at my Earn1KaDay.com forum, and he hangs out at the Warrior Forum.  Both high profile settings for a high profile contributor.

JD has in the past specialized in things like short reports that he sells at the Warrior Forum, membership sites (he inspired me to set up mine), site flipping (build and sell for profit), and outsourcing for profit (from both sides of the fence).

Now he’s come out with an eBook that you just have to read, it’s called Mafioso Marketing, and he tells how you can profit from techniques he’s used himself.  I can’t recommend it enough, you can get it (as well as a special bonus called “The Lost Chapters”) through this special link: ==> Mafioso Marketing

Don’t miss it, it’s good reading, your PayPal account will never be the same again.

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→ 3 CommentsTags: Business Ideas · Internet Marketing ideas