I know, I’m among the many (majority? probably) that hate being marketed to. Call me on the phone at work or at dinner time, or when I’m trying to relax (I guess that about covers my 24 hours) and try to telemarket to me, and see how annoyed I can get. Better yet, don’t try it.
Still, marketing has it’s place, and marketers are a necessary industry.
I know, I do one and am the other.
One example brought that to my attention this last week. I’ve been recommending a package from Chris Endres, called Offline Consultant Toolkit, which is a collection of templates, email messages, videos, and a short eBook which when used properly allows an Internet marketer to show local businesses how to improve their bottom line using email marketing.
For example, a restaurant, when wanting to announce a special deal for St. Patrick’s Day, might send out an email blast to their customers, and offer them a discount.
When I was in retail, which was mostly pre-Internet, when I needed business, I would send out flyers to my customers. I had a list of about 1000, and preparing, printing, collating, and stamping the darn things would cost me about $1.00 each, so a thousand bucks to announce a sale, and it would take a couple days for the people to start coming in the door, after spending a week or more to get the flyers done.
Today, if I had a retail store, I could type up an email this morning and people would be coming to my store this afternoon. For virtually no cost at all.
So, that’s a service that many local businesses, many of them unaware of the power of the Internet or email marketing, would pay handsomely for, if only someone would explain and set it up. Chris’ system does that, and costs peanuts.
So anyway, I recommended this to my own email list, and I got a reply from a guy who should obviously remain nameless, thanking me for pointing him in that direction. Seems he had recently needed to declare bankruptcy, and down to the bare essentials, he was able to keep his computer, and he figured this was a way to claw his way back. I think he’s right.
Basically, for the cost of the eBook package, and the determination to walk down his Main Street, or pull phone numbers out of the telephone book, he could help people be more competitive in his home town. He and I both figured he could easily be making 5K to 10K a month in almost no time. And the business would build up nicely if he played his cards right.
That’s the way marketers should do their jobs, putting good products and services within reach of their target audience. My commission on the product referral to this guy was almost nothing, but it has the capability to change his life.
So next time you think you don’t like marketers so you don’t want to be one, give it some extra thought. Really, we’re here for a reason sometimes, besides wanting to part you from your hard earned dollars.
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Tags: Affiliate Marketing
Here’s a system.
For the sake of obviousness, since we’re Internet marketers, let’s assume you want to create an info product (eBook, video, giveaway report, whatever)
Find a niche you want to be in. Decide on a product you want to create. Those steps are discussed at length anywhere and everywhere, but you can look at magazine racks, amazon best sellers, ClickBank marketplace, etc.
Once you’ve made that decision, go to Google books:
http://books.google.com
Search around a while, previewing interesting books that relate to your subject that you want to write the next great eBook or create a video about. Come up with about 10 or so chapter titles. You can also decide at that point the 3 main points each chapter should be discussing.
Write.
Or even better, if you can afford about $100 to $200, have it written for you. Here’s how.
Each chapter will have maybe 3 main thoughts that you want to expand on. Outsource 3 500-word articles. When they come back, combine the 3 and edit it down. Bam, you have a chapter.
The other 9 chapters, more of the same.
Put in a summary, resources section, table of contents. Bam. You have an infoproduct.
Do you want a video product on top of that? Take the chapters, and the 3 main thoughts in each one, and make a PowerPoint slide, or mind map, out of each one. Record yourself discussing each topic. Bam, you have a video to upsell the eBook buyers to.
It’s not that difficult.
Need other ideas about creating quick infoproducts? Get Jason’s book:
http://www.1kad.com/48HourProduct
If you go the route of outsourcing the chapters, I would recommend getting multiple writers involved. That way, you have different perspectives on the subject, though it might require more editing to make it sound like one voice. Still, it saves you the worry about your book showing up elsewhere in the future, if you know what I mean.
Plus especially if you put a bid out on eLance or one of the other job sites, you’re flying under the radar. You’re asking for articles, not an eBook on a subject, so potential competition won’t think twice about it.
And, last but not least, buying 30 500 word articles will probably cost you less than buying a 15,000 word eBook.
And, some of the 30 articles can come from rewritten PLR possibly.
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Tags: Internet Marketing ideas
February 24th, 2009 · 1 Comment
One of the things I did while I was on a blogging sabbatical was put together a “mind movie”. What a mind movie basically is, is a video that you hopefully get into the habit of watching at the beginning and at the end of your day, which feeds positive thoughts and affirmations into your brain about what you visualize yourself as being or having.
But I went beyond doing it for myself, pretty much, because I wanted to share it with my Earn1KaDay Insider’s Club people, and then it became something I wanted to share with the entire Internet marketing community.
Here’s what I ended up with, I hope you enjoy it. The project is ongoing in that I want to share it in other ways in the very near future. For now, enjoy:
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Tags: General Chat
February 24th, 2009 · 1 Comment
It’s been said, and I often like to quote … Money likes speed.
In other words, those that fritter around and drag out a project until it’s perfect, or go through analysis paralysis to determine if they can make something better by doing the product a different way, end up without the money.
Now, if you’re a parachute manufacturer, or a heart surgeon, please do strive for perfection, but if you’re an Internet marketer, listen up, as I have something just for you.
Of all the dime sale products that I’ve put on that site, the one that was the most popular, by far, was Jason Fladlien’s “Instant Expert Course”. I’ve been following Jason for a while, and when he released resell rights for that one, I jumped on it. I wasn’t disappointed, and neither were several hundred readers that picked it up from me.
You see, Jason’s quite a success story, not someone who is a household name like some of the gurus, but out of all the people I’ve come across in the last couple years, he’s probably one of the most productive and prolific.
Before he turned to Internet marketing, he was a musician, a monk, and a house painter. He’s still in his 20’s, so who knows what he can accomplish. I’ve been on the phone with Jason a few times recently, and he’s the real deal, at least in my eyes, and I’ve been around the block a few times.
Now, finally, he’s come out with another good one, actually in my opinion, better and more valuable than Instant Expert, called “48 Hour Product“.
If you really want to make your mark in Internet marketing, and you’ve been frustrated in the past with things like Google slaps, poorly converting merchant offers, hijacked affiliate links, inability to get ranked in the search engines, and all that crap, there’s one secret that the big guys never want you to know about …
You need your own product. Once you have your first product, your whole life will change. My life changed after I wrote “5 Bucks a Day” myself, far more than from the AdWords/eBay success story inside the book.
Once you have your product, you can build a list of buyers, you can have affiliates working for you, you can build in your own back end offers, you can follow up your first product with sequels, … and on and on and on.
Now the big question is … once you’ve made the decision to produce a product, do you plan to finish it up this year … or this week? Money likes speed, remember.
Jason Fladlien has been a product creating dynamo for the last 2 years. He’s written a book on writing 7 minute articles, he’s written the Instant Expert course, he’s written a time management course, he’s written courses on copywriting, just to name a few. And he’s partners with Robert Plank at DailySeminar.com where they each provide a new video product and an interview product, every week. Every week.
The amazing thing is that DailySeminar.com has only been up since December, but they’ve produced the content all the way until the end of December 2009 already. Talk about productive. Talk about speed.
“48 Hour Product”, also known as the “Instant Product Creation System”, will teach you how to create money grabbing products in a couple days. I could go on and on about the benefits, but frankly, at the price it’s at right now, there’s no time to waste, and the value is absolutely insane. Since it’s a dime sale, the longer you spend reading this email, the more likely it will be for someone to sneak in there and make another purchase, bumping up the price.
This is a huge course, with an eBook, 6 videos (the last one even gives you the keys to finding product ideas quickly), and some killer bonuses. Let me warn you up front, the download size is somewhere around 288 MB. Normally on a product like this, I’d separate the video out and tell people that prefer to read, to just download the PDF’s. However in this case, the videos are complete additional content, not just a talkover on top of a PowerPoint, they are absolutely essential and powerful, you don’t want to ignore them.
My advice is, and has always been, money likes speed. Rush over there now:
http://www.1kad.com/48HourProduct
The slower you are, the higher the price.
My honest advice? If you’re an Internet marketer (in other words this isn’t just a hobby with you), you want this in your library, even if you’re not planning on creating a rpoduct this month. If you get it, and find it isn’t for you, or are disappointed in any way, just send me an email and you’ll get an immediate refund.
Who knows, you might be inspired to create your first info-product immediately after reading this. I sure hope so. If so, you could be selling it before the weekend’s out. Remember, money likes speed.
http://www.1kad.com/48HourProduct
And if you didn’t get Jason’s Instant Expert course before, it’s still available as well, it will make a great companion (for Earn1KaDay members, you already have this one in your members area):
==> Instant Expert Course
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Tags: Business Ideas
Hello, dear readers …
Yep, it’s been a while since I posted. There have been some things going on, including the Earn1KaDay seminar in mid-January, but mostly I decided it was well past time to upgrade to WordPress 2.7 (was on 2.0.8), and so I wanted to suspend all new posting until I made the switch.
It wasn’t so easy, since my host didn’t have the system requirements to run 2.7, so we had to do some things differently in that regard.
I think we’re OK now, if you can read this post then we’re good to go, and I have a lot of things to talk about in the coming days and weeks, and hopefully future conversions will be simpler (so I’m told).
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Tags: General Chat