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Internet Marketing ideas: Creating a product the simple way

February 25th, 2009 · No Comments

Here’s a system.

For the sake of obviousness, since we’re Internet marketers, let’s assume you want to create an info product (eBook, video, giveaway report, whatever)

Find a niche you want to be in. Decide on a product you want to create. Those steps are discussed at length anywhere and everywhere, but you can look at magazine racks, amazon best sellers, ClickBank marketplace, etc.

Once you’ve made that decision, go to Google books:
http://books.google.com

Search around a while, previewing interesting books that relate to your subject that you want to write the next great eBook or create a video about. Come up with about 10 or so chapter titles. You can also decide at that point the 3 main points each chapter should be discussing.

Write.

Or even better, if you can afford about $100 to $200, have it written for you. Here’s how.

Each chapter will have maybe 3 main thoughts that you want to expand on. Outsource 3 500-word articles. When they come back, combine the 3 and edit it down. Bam, you have a chapter.

The other 9 chapters, more of the same.

Put in a summary, resources section, table of contents. Bam. You have an infoproduct.

Do you want a video product on top of that? Take the chapters, and the 3 main thoughts in each one, and make a PowerPoint slide, or mind map, out of each one. Record yourself discussing each topic. Bam, you have a video to upsell the eBook buyers to.

It’s not that difficult.

Need other ideas about creating quick infoproducts? Get Jason’s book:
http://www.1kad.com/48HourProduct

If you go the route of outsourcing the chapters, I would recommend getting multiple writers involved. That way, you have different perspectives on the subject, though it might require more editing to make it sound like one voice. Still, it saves you the worry about your book showing up elsewhere in the future, if you know what I mean.

Plus especially if you put a bid out on eLance or one of the other job sites, you’re flying under the radar. You’re asking for articles, not an eBook on a subject, so potential competition won’t think twice about it.

And, last but not least, buying 30 500 word articles will probably cost you less than buying a 15,000 word eBook.

And, some of the 30 articles can come from rewritten PLR possibly.

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