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I’m pleased to announce the availability of a new product, Copy Cheats.

Copy Cheats just might be the most complete and important tool a copywriter could ever possess.

Just think: the collected knowledge of the world’s greatest copywriters, 6 months and growing of research, brought together and graphically enhanced, then condensed in a way that all that information fits onto a single page.

But that page can be expanded, filtered, searched, and used in a way that brings hundreds or thousands of pages of information into view at the point and at the time you need it.

The theory behind Copy Cheats is that a copywriter can never learn too much. Unfortunately all those books, all those video courses, all the seminars you go to, all that knowledge … once learned, how much is retained? Most of it is buried on your bookshelf or on your hard disk, and the next time you go to write a sales letter, how much are you neglecting to use because it’s buried.

With Copy Cheats, all that information is at your fingertips, and a few mouse clicks brings it front and center at the time you need it. Writing a headline? Click, click, click, here you go. Bullet points? Ditto. P.S.’s? Yep, there’s tips on them.

But beyond simply writing copy, there’s information on building a business writing for others, how to work with your clients, the mindset that’s involved, preparation, an extensive collection of swipe files, and more.

Copy Cheats will be your most used copywriting resource, I guarantee it.

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