Google AdWords Quality Score Guidelines Clarified

Try to say that 5 times quickly …

During past quality score purges, advertisers have often speculated about what Google is looking for in assigning a good or bad quality score. Many guessed, nobody knew for sure.

Now there has been some written clarification on the subject, which is good reading and can be found on Google’s blog post here:
http://adwords.blogspot.com/2007/09/websites-that-may-merit-low-landing.html

Some guesses were pretty much on the money, other sites which are considered low quality by the algorithm are news to me.

Then again, I don’t try to speculate or stress out about what I can “get away with” all that much. On my sites that I advertise with AdWords for, I try to give good visitor value. In fact, just the other day, one of my sites was having a problem accessing the eBay API, and people were calling me and emailing me wondering what was going on because they had bookmarked the site and missed the ability to access data in the type of organizational manner that we provide.

Does Google thing my sites are “quality”? I don’t know, they don’t fall into the types of sites that are listed as low quality, in my opinion. All I know and all I care about is that my visitors give me excellent feedback, that’s good enough for me.

3 Responses to “Google AdWords Quality Score Guidelines Clarified”

Darryl (1 comments.) Says:

September 19th, 2007 at 7:32 pm

I love how google give poorer quality scores to ebook sellers and affiliates. These are the same guys who have made google extremely profitable. Once again google shows it doesn’t really care about the people who pay google’s bills.
5buckguy Says:

September 19th, 2007 at 8:48 pm

Good point, Darryl, it doesn’t really seem fair, does it? You would think Google would notice that Clickbank authors are clamoring for affiliates to promote their eBooks any way that they can. It’s what drives the market.

And, I don’t see the customers complaining that they were able to find something interesting because they were introduced to it by someone other than the original author, do you?
Teach Says:

September 20th, 2007 at 3:38 pm

The big “G” cares about one thing…and they’ve said over and over again ad nauseum…they care about a good customer search experience. That’s why sites with well written, relevant content will always eventually out produce the cheaply built junk, spam and adsense farm sites. The point being that if you spend the time to build a good quality original content site…even though it takes more time…the effort will be rewarded in the long run.