Category Archive for 'AdWords and PPC'

AdWords - How Important is Your CTR?

Tuesday, January 8th, 2008
(To read the full article, just click on the title...)

I participated in a very interesting discussion today on the forum about the importance of CTR (click through rate) on AdWords campaigns.
A member had a very high CTR and was happy about that, because it meant Google gave him a better quality score, and possibly lower bids to earn a high position. But he […]

Google Explains How Ad Pricing Works

Friday, October 26th, 2007
(To read the full article, just click on the title...)

I thought you’d be interested in this post from the Google AdWords blog:
http://adwords.blogspot.com/2007/10/common-misconception-revisited.html
It used to drive me nuts when I used to think that if there were fewer than 8 ads showing for a search phrase, that it was clear sailing. I’d build a page of good quality (in my opinion) content, upload it […]

Google Slap or Google Snatch?

Wednesday, October 24th, 2007
(To read the full article, just click on the title...)

I just finished reading a very interesting new eBook yesterday. It was actually written by a gentlemen from the UK named Latif that had purchased my “5 Bucks a Day” eBook in 2006, and he said it did give him some inspiration, so I’m happy about that.
The name of the book is […]

Are you ready for huge holiday profits?

Saturday, September 22nd, 2007
(To read the full article, just click on the title...)

I wrote in 5 Bucks a Day about my first successful campaign that I was using to test out the strategy. I give details about exactly what I did back then (mid November 2005 through late December 2006) to clear $38,000 profit in around 6 weeks.
Neat as that was, I did better than that […]

Google AdWords Quality Score Guidelines Clarified

Wednesday, September 19th, 2007
(To read the full article, just click on the title...)

Try to say that 5 times quickly …
During past quality score purges, advertisers have often speculated about what Google is looking for in assigning a good or bad quality score.  Many guessed, nobody knew for sure.
Now there has been some written clarification on the subject, which is good reading and can be found […]

It’s so easy to make money through Internet marketing

Monday, August 20th, 2007
(To read the full article, just click on the title...)

With the MMS approach, we build small clusters of pages for a specific small niche using special software and a framework which the members have access to, and typically set up a site to drive traffic to eBay using affiliate links.

Google Print Ads: My Don Lapre Days Revisited

Wednesday, July 18th, 2007
(To read the full article, just click on the title...)

Google is giving the ability for most U.S. AdWords advertisers to have ads shown in many major newspapers, as this Google Print Ads announcement indicates.
Several years ago I bought the hype on the late night infomercials where Don Lapre sold his system to place “tiny little ads” in thousands of newspapers nationwide, each one making […]

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